Links to blog pages, "What is Social Acceleration?"
Links to blog pages; "Globalisation, Time-Space compression and Symbolic Exchange"
Tuesday, 10 August 2010
Parenthasis
Sunday, 13 June 2010
What is Social Acceleration? Part Six: The Cultural Motor

Rosa’s treatment of the cultural motor is a case in point. He draws upon the works of Hans Blumenberg and Marianne Gronemeyer to present a reworking of the early and pre-modern notion of the good life being equated with the fulfilled life. In this version, the idea of the fulfilled life is striped of its religious connotations of a higher life attained after death and is reworked in light of the decline of religion and the secularisation of time. This is to say, we no longer have confidence that time is articulated in terms of a religious narrative. We do not feel ourselves to be participants in an unfolding drama of sin, repentance and salvation. In the absence of this, time drained of its meaning and calls out for an alternative interpretation.
We no longer believe that by being virtuous and patient in this life we will be rewarded with fulfilment in the next. However, fulfilment remains an important, perhaps the important, goal of life. In the absence of transcendent, otherworldly fulfilment, which might relativize the limited nature of mortal life, what we are left with is a kind of nagging imperative to experience as much of the world and of life as possible in the time available to us. However the options available to us inevitably outstrip our capacity to explore them, prompting us to become ever more frenetic in our pursuit of fulfilment.
It’s not difficult to see what’s meant here. Imagine the broad acceptance that people had of their position in life and the possibilities that they were afforded by that position a few hundred years ago. You were the blacksmith’s son, you would go on to be the blacksmith. Work was a necessary evil and your obligation to the community. There was little option about who you were and what you did. People didn’t expect to be fulfilled in their personal lives (if such a notion even existed). The expectation was that they would lead a sufficiently virtuous life to guarantee the safe passage of their souls after death.
What a difference from now when people not only expect to feel fulfilled in the here and now, but consider it a failure if they are not. And there’s the catch, because fulfilment is most definitely not something that people experience as a matter of course, but they don’t want to be stigmatised as a failure and so the only way out is to pretend. Think about how routinely people exaggerate the satisfaction that they derive from their work. It seems that to express dissatisfaction or boredom is a sign of failure and people flee from it. The willingness to maintain the illusion of satisfied fulfilment is, socially, far more important than the reality which such insistent claims of satisfaction mask. The best way for someone to convince themselves and others that they are both satisfied and fulfilled is to stay busy. And even if one remains unconvinced, at least there is less time in which to think about it.
So the basic plot of our lives has changed from a sweeping theological drama in which the individual played a highly relativised, marginal part, to a personalised drama in which the individual, and his or her quest for personal fulfilment, takes centre stage.
Time becomes highly rationalised and the goal becomes to maximise the effective use of that time. Time is divided up into fragile structures such as work time and leisure time, being with friends time or being with partner/family time. We attend to these different temporalities and relationships in a way that is not dissimilar to the way we attend to the various websites, social networks and blogs to which we subscribe. We browse them, keep them ticking over, do what is required to maintain them, knowing that they are but one among many, that they are dispensable and that it wouldn’t do to get too bogged down in any one area, because there is so much more to attend to.
Doing nothing in particular provokes anxiety because the sense of unproductive, meaningless time becomes tangible. The meaningfulness of our lives has become externalised in temporal structures which act as temporary bulwarks against the meaninglessness which throws us back upon our own, much depleted, resources. Time becomes a weight that presses down upon us, provoking mild, but nagging feelings of guilt and emptiness. It is not dissimilar to the situation whereby multinationals like Monsanto sell genetically modified seeds to farmers, producing temporarily improved yields at the cost of the farmer’s autonomy.
And I don’t think this parallelism is accidental. It brings us back to the question of causes and whether all this can be seen as determined by the economic motor. To say that our cultural activities, our social lives, our relationships have been increasingly subverted by and subordinated to the demands of the market is not necessarily to argue in favour of economic determinism, however there is no question that economic factors were at the heart of the many tendencies that have been transforming our cultures and our way of life since the middle of the last millennium. Changing attitudes towards religion, new ways of thinking and technological innovation have all played an important role and one could construct a narrative in which any one of these areas is fundamental. However it is the development of universal, abstract money that has acted as the enzyme capable of catalysing all areas of human activity, reducing them relentlessly to a universal and abstract value. And following the logic of capitalism, the effect of this enzyme is to increase the rate of metabolic change within the social flows.
This has been a very fragmented, partial and un-nuanced survey. My intention has been more to throw up some ideas (none original) and see how they land than to construct a convincing argument. In the next and final posting in this series I will consider how to evaluate this process I have been describing and consider the limitation of some of the terminology I have been employing.
Monday, 24 May 2010
What is Social Acceleration? Part Four: Hartmut Rosa and the Contraction of the Present

So if the accelerating rhythm of advanced capitalist / post-industrialist / late-modern society is captured by the metaphor of the wheel spin, is it susceptible to a more analytic account, and will it be possible to provide a description of the motors that are driving this acceleration?
From a certain perspective, the replacement of the handloom by the power loom towards the end of the 18th century was indisputably a good thing. How could you possibly argue that the slower, less productive technology was preferable to the faster alternative? On a purely micro level this might be the case. The weaver who previously spent the entire day producing a given quantity of cloth could now complete the task in a matter of hours and spend the rest of the day wallowing in that glut of surplus time. Of course this is not at all what happened. For a start, ownership of the power loom required capital investment, so the handloom owner could forget it. Instead their livelihood and way of life was going to be utterly displaced by a new macro environment involving highly productive factories regulated by the timetable and hourly rates of pay and powered by external sources of power (external to the previously existing community that is. Obviously innovations of this sort played havoc with the meaning and scale of community).
In his article Steel Axes for Stone Age Australians(2), Lauriston Sharp showed how the introduction of steel axes into an aborigine society that ascribed symbolic and social importance to the traditionally made stone axes had the effect of de-structuring the social bonds that held the society together. The production of the stone axe had an important role to play in maintaining social links with neighbouring tribes, ownership of the axes was important in maintaining the social hierarchy and the stone axes held an important symbolic position in the mythology of the Yir Yoront. When the first kid was offered a steel axe by a missionary, this was surely a good thing- she didn’t have to go and pester her father for this symbolically important object- she could just take it and chop the damn wood. However the macro effects of the ready availability of steel axes were devastating.
When we get that new iPad, sign up to that new social networking site or buy that wonderfully clean, efficient and fast Nespresso maker the micro benefits are all to clear to see. What we tend to be completely unaware of are the tectonic transformations that are taking place at a macro level. Which is not to say I'm a Luddite, I think the question of evaluation is particularly thorny and generally used to forestall further consideration of the topic. I don't think the point is to either give our assent to or withhold our assent from such developments, but rather to recognise them for what they are, which is to say in the context which is appropriate to them. The car was never a labour saving and time saving technology. It was, and is, a symptomatic component of the cultural and psychological upheaval that is affecting societies and peoples across the planet. It is the visible sign of a metabolic shift which is taking place both in our societies and in ourselves. And so is the iPad. And the Nespresso maker. It seems to me that the nature of that metabolic shift is worth thinking about.
One of the ways Rosa approaches this is by talking about the 'contraction of the present'. Rosa defines the past as that which no longer holds or is no longer relevant to us and the future as that which does not hold yet. The present then is “the time span for which the horizon of experience and expectation coincide”. Rosa claims that this time span has been gradually contracting. Focusing primarily on the areas of work and family, he suggests that the pace of change has itself changed from being inter-generational, through being generational to the present situation where it is intra-generational.
“Thus, the ideal-typical family structure in agrarian society tended to remain stable over the centuries, with generational turnover leaving the basic structure intact. In classical modernity, this structure was built to last for just a generation: it was organized around a couple and tended to disperse with the death of the couple. In late modernity, there is a growing tendency for family life-cycles to last less than an individual lifespan: increasing rates of divorce and remarriage are the most obvious evidence for this.” (1)
1. Hartmut, R. (2003) Social Acceleration: Ethical and Political Consequences of a Desynchronized High–Speed Society, Constellations, Vol. 10 Issue 1, Ps 3-33
2. Sharp, L. (1952) Steel Axes for Stone age Australians, Human Organization, vol. 11, no. 2, pp. 17-22.
Sunday, 16 May 2010
What is Social Acceleration? Part Three: Hartmut Rosa on the Motorbike and the Treadmill

